“Insurance-assignment funding in hours.”
One parent. Three sister companies.
Perpetual Care is part of the Messenger family of brands — a century-old name in the funeral profession. Our three sister companies — EFF, Thumbies, and Perpetual Care — wire into each other natively. No bolt-on vendors. No retyping. No four invoices for one family.

One family. Four brands. Wired together so families don't have to be the glue.

“Memorial stationery and merchandise families take home.”
A century-old printer and merchandise house serving the funeral profession — register books, memorial folders, prayer cards, acknowledgment notes, keepsake candles, frames, urns, bookmarks, and more.
- Register books, memorial folders, prayer cards, acknowledgment notes
- Keepsake candles, bookmarks, frames, urns
- Personalized with decedent photo, dates, verse
- 200+ designs · drop-shipped to the firm or directly to the family
Pick a Messenger product from inside an arrangement or the Beneficiary Portal. We send the decedent photo, full name, life dates, verse, and service details directly into the order. Delivery tracking surfaces in Perpetual Care alongside the case.
“Insurance-assignment funding in hours, not months.”
Insurance-assignment funding for funeral homes. Families sign over the policy, EFF advances funds in hours, then collects directly from the insurance carrier — so families pay nothing out of pocket while the firm gets paid up front.
- Insurance-assignment funding — funds advanced in hours
- Direct collection from the insurance carrier — family pays nothing out of pocket
- Pre-need and at-need claims supported
- No long-term contracts · no minimums
Open a Perpetual Care case → click "Submit to EFF." We pre-fill the policy number, beneficiary, and invoice total. Status (submitted · approved · funded · collected) reflects back on your A/R dashboard. Families can also submit themselves from the Beneficiary Portal.
“A loved one's fingerprint, in something the family can hold.”
Hand-crafted keepsake jewelry made from the decedent's actual fingerprint — pendants, rings, charms, bracelets, cufflinks. Also handwriting jewelry made from signatures or notes. Captured during preparation, ordered without retyping anything.
- Fingerprint pendants, rings, bracelets, charms, cufflinks
- Handwriting jewelry from signatures or short notes
- Sterling silver, 14K gold, stainless, or plated finishes
- Hand-crafted in the USA · ships to the firm or to the family
Capture the print during preparation — our guided scan flow walks the embalmer through it. Upload directly into the case, present styles to the family in the arrangement room, and order without retyping anything. Family can also browse Thumbies designs from the Beneficiary Portal.
“The CRM and operating system for the death-care industry.”
Modern, multi-tenant CRM/ERP for funeral homes, cemeteries, and combination operations — built natively against EFF, Messenger, and Thumbies workflows.
- Case management, cemetery operations, family portal
- Native EFF funding submissions
- Native Messenger merchandise ordering
- Native Thumbies fingerprint capture
The connective tissue. One record, one invoice, one workflow — wired natively to every other sister company so families don't get bounced between three vendors and your team doesn't double-enter anything.
We're deliberately slow about it. Each integration has to earn its keep. The family-of-brands story is depth, not breadth — if a partner is critical to how you run, tell us on the demo call and we'll add it to the roadmap.
The family is in the product. Not just on the website.
EFF, Messenger, and Thumbies aren't logos in a footer — they're native panels in the CRM and the Beneficiary Portal. Three flows that used to mean three vendors and four invoices, now one.

“Drop-shipped, personalized, in the workflow.”
“From preparation to keepsake jewelry.”
All three flows surface inside the staff CRM **and** inside the Beneficiary Portal — so families can self-serve when it makes sense and your team handles what shouldn't be self-served.
Let's build software the families you serve deserve.
Thirty minutes with our team. Bring your hardest workflow. We'll show you how it looks in Perpetual Care.